Loyalty Program

Overview
The loyalty program is available since September 13, 2010. It is the newest section under the Marketplace.

You can earn loyalty points by either buying Reward Points, or by helping out in social feeds on your wall. As of Octory 7, 2010 you now have a chance of earning Loyalty Points from game function including accepting gifts, helping on crime sprees, and the 6th tier daily chance bonus (upto 20). The amount of Loyalty Points earned varies.

There are 4 Loyalty settings: You can buy items with Loyalty Points
 * CRM emerald-icon.pngld
 * CRM gold-icon.png
 * CRM platinum-icon.pngnum
 * CRM diamond-icon.pngnd

Blog Post
"We may shoot, fight, and rob people, but if there's one thing we pride ourselves on in the mafia it's loyalty. Today Mafia Wars launched the Loyalty Program for our users to receive special perks like discounts, exclusive items, front-of-the-line access to customer support, and invitations. The new program has several tiers: Emerald, Gold, and Platinum. You will earn loyalty points (LP) as you spend more. You earn LP when you purchase reward points, or click on Mafia Wars feeds and requests that your friends post to offer you bonuses. You start as an Emerald Player or with a more elite status depending on your loyalty to Mafia Wars. You can achieve a higher status and earn better privileges the more you spend. We currently released the Loyalty Program to a small percentage of our users. Later this week we will roll out this feature to everyone when we can ensure a smooth transition. We value your loyalty as a Mafia Wars fan and are thrilled to provide you with the privileges and rewards you deserve."

- Mafia Wars Blog

Crates
The Loyalty Crates contain these Weapons, Armor, Vehicles and Animals

Bundle
The Loyalty Bundles contain these Weapons, Armor, Vehicles and Animals