Talk:Loyalty Program/@comment-173.68.120.149-20101009034955

On that basis, why should anybody be loyal to any business organization? What legitimacy does the enterprise possess? Why do its customers have any duty to show allegiance to it? Of course they don’t, and the more the education, confidence and power of consumers have grown, the more they realize it. In fact, in the twenty-first century it is the other way round. It is the customer who is king and the supplier that needs to be loyal to its customers!

Since it is now widely recognized that it is much less costly and much more profitable to keep existing customers than to win new ones, customer retention has become a major goal for most organizations. Numerous companies have adopted the idea of customer loyalty to spearhead their retention strategies but not zynga.